AI strategist, serial entrepreneur, and technology executive. Identifying structural shifts before they become obvious, translating complexity into strategic clarity.
Enterprise AI spending crossed $200 billion. Most of it is wasted. Not because the technology is wrong, but because the strategy is.
The companies winning with AI aren't the ones with the biggest budgets. They're the ones with the clearest understanding of where technology transforms how we think, compete, and create value.
Zerlotti.com is where that understanding is built. Articles, frameworks, and strategic analysis at the intersection of AI, business, and human potential. From someone who has built and sold the companies, not just studied them.
Every piece lives at the convergence of technology, strategy, and the human dimension of change.
Cutting through the noise to identify which AI capabilities are production-ready, which are emerging, and which are still marketing. Technical depth without jargon.
Augmented Intelligence over Artificial Intelligence. Mapping technology shifts to competitive advantage. Understanding not just what AI does, but where it changes the game.
The most consequential decisions will be made by leaders who understand how technology reshapes organizations, industries, and the way we create value.
Built and exited multiple companies across cloud, recruiting, and EdTech. Proven track record from zero to acquisition.
Led technology at C-suite level across two continents. Product and architecture decisions with tens of millions in impact — US, Brazil, and LatAm.
M.S. Aerospace Engineering from ITA. Computer Science at UT Austin. Physics meets product.
US + Brazil + LatAm operations. Global perspective on AI adoption patterns by market maturity.
"The future belongs to those who understand not just how technology works, but how it transforms the way we think, compete, and create value."